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Our national 'Inspiring Culinary Generations' cookery competition has been set up to future proof and promote excellence within the catering sector by inspiring, recognising and supporting talent from school age children right through to keen home cooks.  

Your brand can be part of our 2023/2024 campaign with our bespoke sponsorship and partnership packages:

  • The competition has a reach of 26 million people and is growing year on year. We work with a variety of celebrity chefs, professionals, businesses and schools. 

  • We'll work with you to build a tailored sponsorship package that aligns with your budget and the strategic objectives for your brand.

  • Your brand would feature across our campaign communication platforms, which include: 

    • A dedicated website

    • Active Facebook, Instagram, LinkedIn and Twitter feeds

    • A monthly e-newsletter to an engaged audience of teachers and consumers

    • A proactive PR campaign in leading trade and consumer press

    • Passion for Excellence Magazine

    • A full suite of collateral at the competition finals

  • We'd also work with you to maximise opportunities with our judges and network of industry influencers.

  • Click here to read BIIAB's blog from ASC 2023.

  • Click here to read BIIAB's blog from KHC 2023.

To be part of the exciting line-up of partners and sponsors for our 2023-24 campaign 

email or call 01780 757666

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